Entrepreneur: Rick Stafford, inventor, outdoorsman
and former oil-field worker on Alaska's North Slope--the kind of guy
"who will take three hours to build a tool to turn a two-hour job into
30 minutes."
"Aha" moment: An avid snowmobiler (or, as
they call them in the 49th state, snowmachiner), Stafford wished to
create an easy-to-pack means to walk away from vehicles that break down
in deep snow. He was inspired, he says, by two people who were stranded
less than a mile from a lodge "but couldn't walk in the chest-deep snow,
and ended up spending the night out there under a tree. They were found
the next day by a rescue group and helicoptered to Anchorage suffering
from hypothermia and frostbite. It was time to do something about that."
Airlite inflatable snowshoes were born.
Airtight solution: Full-size snowshoes strapped onto
the back of a snowmobile can get in the way as riders zip through
trees. Compact models, meanwhile, become as useless as flip-flops in
deep snow. "The first thing that clicked in my mind was, Well, what if
we had something inflatable?" Stafford recalls. He put a bicycle inner
tube, plastic netting, glue and a nylon strap to work for an early
version and, "by golly, they worked."
Stafford knew his final materials would need to maintain their
integrity in extreme cold. He had an inflatable boat at home that
incorporated a "paper-thin material that was as tough as nails," he
says. "So I took it and threw some of it in my deep freezer, which gets
to about 30 below, and after a week I went out there and played with the
material, and it was still just as flexible and just as tough as the
day I put it in there." He contacted the manufacturer and learned the
material was called Deerfield Urethane.
Sporty specs: Airlite snowshoes are rimmed with an
inflatable tube, all made of the extremely puncture-resistant Deerfield
Urethane. They have a binding that can be used with any shoe and can
support up to 280 pounds. They're kid-friendly, too. Stafford recalls a
father and his young son--"his feet had to be about 8 inches
long"--trying on the same pair at a trade show. "Not a problem," he
says.
Sold at AirliteSnowshoe.com,
the shoes run $168 per pair; a package that includes an air pump, patch
kit, crampons and a storage bag costs $220. Though the snowshoes were
devised for lifesaving, they're sturdy enough for ongoing recreational
use--Stafford has inflated his original pair hundreds of times.
Tough talk: Growth has come mostly from
word-of-mouth, trade-show appearances and media mentions. In 2012
Stafford won the $10,000 top prize at the University of Alaska
Fairbanks' Arctic Innovation Competition. But perhaps his greatest
promotional tool is a photo, used on the website and in marketing
materials, of an Airlite snowshoe-wearer standing on a bed of nails.
Great outdoors: Stafford has learned that he has a
much wider customer base than he initially imagined, including pilots,
fat-bike riders, extreme campers, skiers, hunters and fishermen. He has
sold snowshoes to customers in the U.S., Canada and Europe.