Showing posts with label Why This. Show all posts
Showing posts with label Why This. Show all posts

Sunday, 24 November 2013

Why This Company Wants You to Change Your Underwear



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Forget one-for-one businesses, if you want to do something good in the world, try changing your underwear.
That's been the tagline for PACT, a San Francisco-based socially-conscious clothing company that was co-founded by Jeff Denby in 2009. And though the company has expanded to items and product lines beyond undergarments, the goal still resounds today: to use fashion as a force for good.
In addition to using environmentally friendly manufacturing facilities and packaging, the company collaborates with and helps support charitable organizations. But rather than just write a check, PACT incorporates a charity's mission into its product designs. No Hanes plain-vanilla undies here.
Check out our video (above) for more.