As we gear up for the holiday season, know what your customers are thinking and planning for their gift shopping
As a small business owner, you rely on customers who are committed to shopping local, especially around the holiday season. Our friends at Deluxe have released their Annual Holiday Shopping Survey, which details when, where and why people shop local versus going elsewhere.
Some highlights:
57% of people who shop at local businesses do so because it is important to support local businesses
35% of people will shop at small businesses this season, up from 27% in 2012
47% like to be appreciated by small business owners in the form of a a discount on future products or services
As a small business owner, you rely on customers who are committed to shopping local, especially around the holiday season. Our friends at Deluxe have released their Annual Holiday Shopping Survey, which details when, where and why people shop local versus going elsewhere.
Some highlights:
57% of people who shop at local businesses do so because it is important to support local businesses
35% of people will shop at small businesses this season, up from 27% in 2012
47% like to be appreciated by small business owners in the form of a a discount on future products or services
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